In 1942, at just 17 years of age, Don Julio González founded the iconic La Primavera distillery in the Highlands of
Jalisco, Mexico. González devoted his life to creating a luxury tequila, pioneering techniques like individual
agave harvesting at peak maturity and designing the iconic short, square bottle to be displayed on tables to
inspire uninhibited camaraderie around the dinner table. His unwavering passion for quality led to the creation
of the world's first luxury tequila, and his legacy continues through the brand's commitment to the original
methods and the original location of the La Primavera distillery, which still houses production today.
We are delighed to welcome our hosts for the evening: Andres Grimaldo - Don Julio Ambassador,
Southeast USA, and Elena Stelmach - Business Development Manager of Agave, Florida, for Coastal-
Pacific Wines & Spirits. We will
Please note cancellation policy.