THE MEZCAL CULTURE:

MARCH 2026 EDITION


MEZCAL CULTURE FEST - MIAMI, FL

Florida's best mezcal event is happening in June! Curated experiences at exclusive venues. Get your tickets now cuz they will sell out!

…WHAT'S SHAKIN' IN THE INDUSTRY?

:: SIETE MISTERIOS RISES TO THE TOP!​
Siete Misterios has ended Del Maguey’s decade-long reign as the top-selling mezcal brand in the world’s elite bars.
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​Source: Drinks International


:: THE MEZCAL BOOM SLOWS ​
The mezcal boom is maturing into slower growth, but premium and artisanal expressions continue to command high prices and consumer interest.
Read More...
​Source: Mezcalistas


​:: SOTOL ROMO DEBUTS IN THE UNITED STATES​
Sotol Romo enters the US market as an ultra-premium, additive-free spirit made from 100% wild-harvested Dasylirion in Chihuahua.
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​Source: Fred Minnick


​:: CINCORO & THE LAKERS TEAM UP ON AN AÑEJO TEQUILA​
Cincoro has released a limited-edition collector’s bottle featuring a purple and gold ombre finish to celebrate its partnership with the Lakers.
Read More...
​Source: PR Newswire


​:: ROSALUNA SPOTLIGHTS MEZCAL IN 2026 MARGARITA COMPETITION​
Rosaluna concluded its nationwide competition, highlighting the "Mezcalita" trend and a push for mezcal as a versatile cocktail base rather than just a sipping spirit.
Read More...
​Source: BevNET

…"DRY JAN" OUT - "WET FEB" IN!

Find over 100 agave-themed events on our website. Here’s just a few…

Cromwell, CT
Valentines Tequila Test
Thu | Feb 12 | 6p - 9p

Riverside, CA
Tequila & Mezcal Festival - Valentines Day
Sat | Feb 14 | 11a - 3p

Chicago, IL
2026 Chicago Winter Tequila Tasting Festival
Sat | Feb 14 | 2:30p - 6p

Denver, CO
2026 Denver Winter Tequila Tasting Festival
Sat | Feb 14 | 2p - 6p

🔎 Find 100+ agave-themed dinners, tastings, happy hours, festivals, bar crawls, and other exciting events @ mezcalculture


BOWL OF ‘ZOLE™ GOES A MILE HIGH!

300 mezcals and chef-made pozoles? Sign me up! It's only a month away! If you're not in the Denver area, look for a future event coming to a city near you!


MEZCAL IN A BOTTLE - WASHINGTON, DC

The industry's top tasting event is kicking off in the capital! Sample all types of Mexican spirits...mezcal, gin, whiskey, rum, and more!

A MEZCAL COCKTAIL (FOR BEER LOVERS)

Inspired by the chill vibes of Baja and Tijuana’s legendary craft beer scene, Chicago’s Leña Brava's "La Playita" is a multi-dimensional drink that is both refreshing and unique.

It combines the earthy tones of mezcal and rum with a spicy kick of Ancho Reyes, all smoothed out with a burst of tropical fruit. To pull it all together, it's topped off with a crisp IPA for a bright, hoppy finish.

Courtesy of Imbibe

HOW TO MAKE A "LA PLAYITA"

Ingredients:
​1 oz. spiced rum
1 oz. simple syrup (1:1)
3/4 oz. fresh lime juice
1/2 oz. espadin mezcal
1/2 oz. passion fruit purée
1/2 oz. guava purée
1/4 oz. chile liqueur
2 oz. tropical IPA

Instructions:
​Add all of the ingredients, except the IPA, to a shaker with ice and shake. Strain the cocktail over crushed ice in a glass. Top with the beer. Garnish with mint.

ATTRIBUTION:

Recipe: Cesar Aguilar, Leña Brava, Chicago
​Photo: Joseph Gonzalez​


DOWNLOAD THE MEZCAL TASTING GUIDE

Drinking mezcal without appreciating all of its little nuances is irresponsible. Our tasting guide helps you identify every note in a fun and approachable way. So you're not irresponsible.


SHOP THE MERCH STORE

Show your spirit for your favorite spirit with some merch from the shop.