…WHAT'S SHAKIN' IN THE INDUSTRY?

:: SIETE MISTERIOS RISES TO THE TOP!​
​Siete Misterios has ended Del Maguey’s decade-long reign as the top-selling mezcal brand in the world’s elite bars.
​Read More...​
​Source: Drinks International

​
:: THE MEZCAL BOOM SLOWS ​
​The mezcal boom is maturing into slower growth, but premium and artisanal expressions continue to command high prices and consumer interest.
​Read More...​
​Source: Mezcalistas

​
​:: SOTOL ROMO DEBUTS IN THE UNITED STATES​
​Sotol Romo enters the US market as an ultra-premium, additive-free spirit made from 100% wild-harvested Dasylirion in Chihuahua.
​Read More...​
​Source: Fred Minnick

​
​:: CINCORO & THE LAKERS TEAM UP ON AN AÑEJO TEQUILA​
​Cincoro has released a limited-edition collector’s bottle featuring a purple and gold ombre finish to celebrate its partnership with the Lakers.
​Read More...​
​Source: PR Newswire

​
​:: ROSALUNA SPOTLIGHTS MEZCAL IN 2026 MARGARITA COMPETITION​
​Rosaluna concluded its nationwide competition, highlighting the "Mezcalita" trend and a push for mezcal as a versatile cocktail base rather than just a sipping spirit.
​Read More...​
​Source: BevNET

…SPRING EVENTS HEATING UP!

Find over 100 agave-themed events on our website. Here’s just a few…

Tucson, AZ ​
Mezcal Vago Tasting​
Thu | Apr 8 | 7p - 9p

Atlanta, GA
​Masters of Agave - MetroBottle’s Tequila Stroll​
Sat | Apr 11 | 4p - 7p

Oakland, CA
​Mezcal and Tequila Tasting Event​
Sat | Apr 18 | 6p - 9p

Miami, FL ​
Salud! An Introduction To Tequila & Mezcal​
Sat | Apr 25 | 5p - 6:30p

🔎 Find 100+ agave-themed dinners, tastings, happy hours, festivals, bar crawls, and other exciting events @ ​mezcalculture​

Inspired by the rich, slow-cooked traditions of Mexican cuisine and the vibrant Chicano culture of Los Angeles, Julian Cox's "Barbacoa" at Rivera is a multi-dimensional drink that is both smoky and deeply savory.

It combines the earthy tones of mezcal with a fiery kick of pureed chipotle peppers, all smoothed out with the spiced sweetness of ginger syrup and bright citrus. To pull it all together, it's topped off with a savory piece of beef jerky and a strip of red bell pepper for a bold, unforgettable finish.

Courtesy of ​Imbibe

HOW TO MAKE A "BARBACOA COCKTAIL"

INGREDIENTS:
2 oz. mezcal
3/4 oz. agave nectar
1/2 oz. ginger syrup (1:1)1/2 oz. fresh lemon juice
1 tsp. puréed chipotle pepper
3 wedges of lime
3 pieces of red bell pepper
1 thin slice of red Fresno chile

INSTRUCTIONS:
In a cocktail shaker, combine all of the ingredients and gently muddle them together. Add ice and shake well until chilled. Pour into the glass, and top up with fresh ice. Garnish with a piece of high-quality beef jerky.

ATTRIBUTION:
Recipe: ​Julian Cox​ for Rivera, circa 2009, Los Angeles
Photo: John Valls | March 02, 2026